Wednesday, October 15, 2008

The six secrets of sticky ideas


Short and sweet today - just the facts. From the book Made to Stick: Why Some Ideas Survive and Others Die by brothers Chip Heath and Dan Heath. I highly recommend it.
The six secrets of sticky (memorable) ideas - they are:

Simple
Unexpected
Concrete
Credible
Emotional
Stories
Hint: it spells SUCCESs.